Tiger Woods has been missing cuts this year and shooting some awful
scores, but in terms of marketability the 14-time Major champion is still
worth his weight in golf.
According to a ranking of the world’s most marketable athletes released by the London School of Marketing, Woods is second to only Roger Federer. The list features the top 20 most marketable players and considers factors like social media presence, percent of income from sponsors and ability to attract advertising and sponsorships.
Golfers feature prominently in terms of marketability with Phil Mickelson third on the list and Rory McIlroy sixth, with basketball stars occupying fourth and fifth place.
“Despite having passed their peak physically, Federer, Woods and Mickleson remain kings,” Jacques da Cock, faculty member of the London School of Marketing, told The Guardian newspaper.